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Agtech Supplier Professional Development Day

Join us for a focused, feedback‑driven training program designed for Agtech business owners and teams who want to elevate their branding, marketing, sales and customer‑relationship strategies. You’ll learn how to build farmer trust to boost adoption, scale without losing your roots, and learn how to help farmers overcome the barriers to adopting your products. We’ll show you how to overcome adoption barriers and leverage customer insights to refine and market your products more effectively.

Expect practical sessions, honest conversations, and plenty of time to swap ideas.

Don’t miss our keynote on Lead Generation & Sales Psychology Masterclass, featuring proven sales strategies and deep insights into farmer needs.

Networking Dinner at Magpie's Nest, Wagga.

The day concludes with a networking dinner featuring Carmen Quade (AgriFocused):

  • Attracting the Right Customer and Using Implementation & Change Management to Build Customer Advocacy and Drive Agtech Business Growth

Equip your team to lead the uptake of digital agriculture solutions—secure your tickets now.

All workshop sessions are FREE to attend once registered. This event is available to Agtech and connectivity suppliers, agricultural suppliers, industry and farmers.
Full speaker and presenter information will be available soon

Tickets to the networking dinner can be purchased below.

REGISTER:

The Department of Primary Industries and Regional Development (NSW DPIRD) is proud to announce the Farms of the Future program will be the major event partner of the 2025 Digital Agrifood Summit, hosted by Charles Sturt University (CSU) and AgriPark.

The Digital Agrifood Summit is a two day event held at Charles Sturt University in the vibrant regional location of Wagga Wagga, NSW.

A considered program featuring international and Australian experts is complemented by a hands-on look at the emerging technology set to revolutionise our farming practices in the future.

The theme of the 2025 Digital Agrifood Summit is Securing Australia’s AgriFood Future.

Get Tickets to the Digital Agrifood Summit
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SALES & ENGAGEMENT SESSIONS

Lead Generation & Sales Psychology Masterclass with St John Craner - Rural Sales Success/Agrarian
In this power-packed session St John will teach you how to:

  • set up a predictable, reliable and repeatable lead generation system that bring leads in on auto pilot
  • conquer your selling fears using one simple mindset shift
  • how to prevent rather than handle all those obvious pricing objections
  • how to get farmers to close themselves so you don't have to

This is a session you won't want to miss which would cost you thousands of dollars to access normally.

Building Farmer Trust

How to develop and sustain credibility with farmers to build long-term relationships.

Winning a sale is great—but earning a farmer’s trust is what keeps them coming back and inspires them to champion your brand across the paddock fence. In this fast‑paced, insight‑packed session—tailored specifically for agtech suppliers—you’ll learn how to turn first‑time buyers into lifelong partners.f your goal is to scale in the agricultural market, this is the session that shows you how to do it with integrity—and see results that last.

MARKETING & BRANDING SESSIONS

Maximising Your Online Presence - Engaging Farmers Online and Driving Sales

An interactive workshop designed to support Agtech suppliers confidently engage their target audiences, using effective online strategies and platforms that rural customers are actually using and understand.

What’s Covered:

  • Where and how farmers are engaging online
  • Building high-converting digital touchpoints (website, social, email)
  • Understanding paid ads – what works, what wastes money
  • Budgeting and tracking for real results

    Presenter: Tenai Seymour | ADS HAUS

Branding in the Agtech Sector - How to build a strong, recognisable brand in the agricultural market.

Farmers are loyal, but only to brands they trust. This session explores how to stand out in a crowded marketplace and build a brand that speaks to the values and behaviours of rural buyers.

What’s Covered:

  • Positioning your brand for rural relevance
  • Visual identity and brand messaging
  • Maintaining consistency across digital and in-person channels
  • Case studies from within the ag sector

Presenter: Tenai Seymour | ADS HAUS

BUSINESS GROWTH SESSIONS

Kick-start the professional-development day with our opening panel, “Building Relationships for Business Growth,” where leaders from major ag-retail chains and agtech innovators who have successfully collaborated to expand their product offerings (panelists to be announced soon) share first-hand insight on scaling within Australia’s diverse farming landscape. In one power-packed conversation you’ll uncover practical growth strategies tailored to local conditions, learn how to spot and secure national retail distribution opportunities, and discover partnership models that transform competitors into collaborators—paving the way from regional traction to sustainable market success.

Understanding Business grants and subsidies

Practical strategies for finding, evaluating and applying for government grants, subsidies and incentive programs that support Agtech growth.

  • Where to find relevant grants and subsidies for Agtech ventures
  • How to navigate government programs efficiently (including when to engage grant writers or advisors).



Streamlining Agtech adoption for farmers

  1.  Knowing your farmer’s individual barriers to adoption
  2. Providing support to the whole farm team
  3. The value proposition is in the identification of pain points
  4. Adoption is more than just the purchase

Presenter: Clare Belfield | Farms of the Future | NSW DPIRD

Utilising customer data for Marketing and Communications.

Collecting and managing customer records and insights is key to building stronger relationships and essential for business growth. In this session you will learn practical strategies for capturing accurate customer information, best practices for securely storing records, and effective ways to leverage this data to enhance marketing and communication efforts. This presentation offers actionable insights to help you turn customer records into a powerful business asset.

Presenter: Georgi Redfern Communications | Bentley & George

AGENDA

8am | Registration and Networking Breakfast

8.30am | Welcome from Farms of the Future Manager, Ailie Webb

8.45am | Panel Discussion: Building Relationships for Business Growth | Industry collaboration to enable business and product growth

9.30am - Select a session

  • Session 1A: Maximising your online presence | Engaging farmers online and driving sales
  • Session 1B: Streamlining Agtech adoption for farmers
  • Session 1C: Understanding Business Grants and Subsidies | How to find and apply for grants & funding

10.45am - Select a session

  • Session 2A: Maximising your online presence | Engaging farmers online and driving sales
  • Session 2B: Streamlining Agtech adoption for farmers
  • Session 2C: Understanding Business Grants and Subsidies | How to find and apply for grants & funding

11.45am - Select a session

  • Session 3A: Building Farmer Trust | How to build and sustain long term farmer relationships
  • Session 3B: Branding in the Agtech Sector | How to build a strong, recognisable brand in the agricultural market
  • Session 3C: Utilising customer data for Marketing and Communications.

1.30pm - Select a session

  • Session 4A: Building Farmer Trust | How to build and sustain long term farmer relationships
    Session 4B: Branding in the Agtech Sector | How to build a strong, recognisable brand in the agricultural market
  • Session 4C: Utilising customer data for Marketing and Communications.

2.30pm | Keynote Speaker: Driving Agtech Sales and Farmer Engagement

  • In-depth discussion on proven sales strategies and understanding farmer needs.

4.30pm | Closing Session: Reflection on the day's key takeaways and actionable steps for future success.

5pm | Drinks & Networking | Unwind and network with industry peers over refreshments

7pm | Networking Dinner | Magpie's Nest | Guest Speaker Carmen Quade | Tickets $60

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