The Department of Primary Industries and Regional Development (NSW DPIRD) is proud to announce the Farms of the Future program will be the major event partner of the 2025 Digital Agrifood Summit, hosted by Charles Sturt University (CSU) and AgriPark.
Running 5–7 November 2025 at Charles Sturt University, Wagga Wagga, the Summit focuses on the theme “Securing Australia’s AgriFood Future.” It blends hands-on Immersion Activities (Wed afternoon & Fri morning) with a one-day Conference (Thu 6 Nov). Highlights include keynotes from Simon Boas Hoffmeyer (Carlsberg), Niels Peter Nørring (Danish climate & agricultural policy leader) and Lise Walbom (Food Nation), plus sessions on climate-smart agriculture, sovereign supply chains, data & AI, and Australia’s agrifood story. Expect 400+ delegates from farming, research, industry and government.
The theme of the 2025 Digital Agrifood Summit is Securing Australia’s AgriFood Future.
SALES & ENGAGEMENT SESSIONS
Lead Generation & Sales Psychology Masterclass with St John Craner - Rural Sales Success/Agrarian
In this power-packed session St John will teach you how to:
- set up a predictable, reliable and repeatable lead generation system that bring leads in on auto pilot
- conquer your selling fears using one simple mindset shift
- how to prevent rather than handle all those obvious pricing objections
- how to get farmers to close themselves so you don't have to
This is a session you won't want to miss which would cost you thousands of dollars to access normally.
Building Farmer Trust with Greg Condon - Grassroots Ag
How to develop and sustain credibility with farmers to build long-term relationships.
Winning a sale is great—but earning a farmer’s trust is what keeps them coming back and inspires them to champion your brand across the paddock fence. In this fast‑paced, insight‑packed session—tailored specifically for Agtech suppliers—you’ll learn how to turn first‑time buyers into lifelong partners. If your goal is to scale in the agricultural market, this is the session that shows you how to do it with integrity—and see results that last.
MARKETING & BRANDING SESSIONS
Maximising Your Online Presence - Engaging Farmers Online and Driving Sales with Tenai Seymour - ADS HAUS
An interactive workshop designed to support Agtech suppliers confidently engage their target audiences, using effective online strategies and platforms that rural customers are actually using and understand.
What’s Covered:
- Where and how farmers are engaging online
- Building high-converting digital touchpoints (website, social, email)
- Understanding paid ads – what works, what wastes money
- Budgeting and tracking for real results
Utilising customer data for Marketing and Communications with Georgi Redfern - Bentley & George Communications
Collecting and managing customer records and insights is key to building stronger relationships and essential for business growth. In this session you will learn practical strategies for capturing accurate customer information, best practices for securely storing records, and effective ways to leverage this data to enhance marketing and communication efforts. This presentation offers actionable insights to help you turn customer records into a powerful business asset.
Branding in the Agtech Sector - How to build a strong, recognisable brand in the agricultural market with Tenai Seymour - ADS HAUS
Farmers are loyal, but only to brands they trust. This session explores how to stand out in a crowded marketplace and build a brand that speaks to the values and behaviours of rural buyers.
What’s Covered:
- Positioning your brand for rural relevance
- Visual identity and brand messaging
- Maintaining consistency across digital and in-person channels
- Case studies from within the ag sector
BUSINESS GROWTH SESSIONS
Kick-start the professional-development day with our opening panel, “Building Relationships for Business Growth,” where leaders from major ag-retail chains and agtech innovators who have successfully collaborated to expand their product offerings (panelists to be announced soon) share first-hand insight on scaling within Australia’s diverse farming landscape. In one power-packed conversation you’ll uncover practical growth strategies tailored to local conditions, learn how to spot and secure national retail distribution opportunities, and discover partnership models that transform competitors into collaborators—paving the way from regional traction to sustainable market success.
Understanding Business grants and subsidies with Adrian Grant - GrantGuru
Practical strategies for finding, evaluating and applying for government grants, subsidies and incentive programs that support Agtech growth.
- Where to find relevant grants and subsidies for Agtech ventures
- How to navigate government programs efficiently (including when to engage grant writers or advisors).
Streamlining Agtech adoption for farmers with Clare Belfield - NSW DPIRD
This presentation explores a farmer-centric approach for the importance of understanding individual barriers, supporting the entire farm team, and identifying pain points that Agtech can solve. The session reframes adoption as a process - not just a purchase - emphasising integration, training, and long-term value.
Key Takeaways:
- How to identify and address unique barriers to adoption
- Strategies for engaging and empowering the whole farm team
- Why the value proposition must be focused on solving real problems
- Practical steps for ensuring successful, sustained Agtech adoption